Lesson 4: View Like an Advertiser
Completion requirements
Unit 2
How Do Advertisements Influence People?
Lesson 4
Reader's Notebook
View Like an Advertiser; p. 77
Read page 77, especially the information in purple at the bottom of the page, Advertising Techniques.
Game
- At this point in the unit, you are encouraged to explore Level 2 of Admongo. There are four levels that you will investigate at different points in the unit.
- Admongo – advertising literacy training for tweens
- Level 2: Assemblimator – what makes ads appealing?
- Area 1 – elements of advertising
- Area 2 – advertising techniques
- Area 3 – understanding claims in advertising
- Area 4 – how ads get you to DO something