Adjectives: Describing Words
Completion requirements
Unit 2
How Do Advertisements Influence People?
Adjectives: Describing Words
Adjectives are describing words.
- red truck
- quiet snow
Advertisers use specific adjectives to influence viewers.
Some words are so common, they do not add much to the meaning in a sentence.
For example:
small, nice, big, good
Advertisements use specific words in place of over-used words.
For example,
amazing, extreme, immense, miniature, incredible, delicious
For example:
small, nice, big, good
Advertisements use specific words in place of over-used words.
For example,
amazing, extreme, immense, miniature, incredible, delicious
Adjectives can evoke positive or negative feelings.
For example, words like healthy, tender, or stunning make you feel good.
Other words such as gritty, stringy, bitter make you feel bad.
Advertisers try to pick words with the most positive feelings attached to them.
Other words such as gritty, stringy, bitter make you feel bad.
Advertisers try to pick words with the most positive feelings attached to them.
Adjectives can exaggerate what a product is like or can do.
| Comparative adjectives
|
these are words that suggest a comparison such as better, stronger, faster, cleaner, newer, softer |
| Superlative adjectives
|
these words give value to something by expressing a judgment of some sort such as best, strongest, fastest, cleanest, newest, most improved, most natural, softest |
