Unit 2

How Do Advertisements Influence People?

Lesson 6

Reader's Notebook

Truth in Advertising; pp. 85-89 

Go to page 85 to 89 of Literacy in Action 5A.


Point of View means the way a person looks at events.  Advertisers try to create a view of the world that appeals to an audience of an advertisement. Advertisers do not present a complete picture, but show a dream. Some information is included, and other information is left out.

You should be aware that an advertiser's point of view affects an ad's accuracy.  
Click each coloured row for information about the activity.


  1. Examine the ads below and answer Question 1 in the Reader's Notebook: Truth in Advertising.
      • What do all of the commercials shown below have in common?



      If you answered they all have celebrities in them, you would be correct!

      Advertisers often use celebrities to endorse their products. However, not all celebrities are paid to wear clothing with logos on them. Many stars buy the product (shirt, shoes, hats etc.) because they like them. Some people choose to wear the same type of clothing celebrities wear.

  2. Answer Question 2 in the Reader's Notebook: Truth in Advertising.
  3. Before you begin reading the selection, examine the title of this selection. Remember to ask yourself what you already know about advertising.
  4. Answer Question 3 in the Reader's Notebook: Truth in Advertising.




Document: Reader's Notebook: Truth in Advertising
Click here to download

Download PDF


  1. Download the document Reader's Notebook: Truth in Advertising.
  2. IMPORTANT NOTE: When the download screen opens: 
      • Click the "Open with" button.
      • Select "Adobe Reader".
      • Click "OK".
      • You will then be able to view the document Reader's Notebook: Truth in Advertising.

  3. Print the document.


  1. Read the selection called Truth in Advertising on pages 85 to 89 of Literacy in Action 5A.
      • Answer Question 1 in the During Reading section of the Reader's Notebook: Truth in Advertising.
  2. When you analyzed ads earlier in the unit you looked to see if they were missing information. Ads can seem untruthful because of what they do not say. There is a difference between "the truth" and "the whole truth".
      • Answer Question 2 in the During Reading section of the Reader's Notebook: Truth in Advertising.

Answer the questions in the After Reading section of the Reader's Notebook: Truth in Advertising.


Save

How to save a file:

  1. Scan the document to your computer.
  2. Have the file open and select Save As from the File menu.
  3. Name your Reader's Notebook: Truth in Advertising file in this format: jsmith_truthinadvertising and save the file to your Documents folder.
Compare your responses with those in the Key by clicking here. This activity is not for marks.