What Really is the Best Product Ever?

Where do we see advertisements in the world around us? Wait! Where don't we see advertisements? They are everywhere!

Advertisements are indeed all over the place. TV, bathroom stalls, newspapers, magazines, phone apps, websites (which is putting it mildly), e-mail, social media, video games, radio, billboards, and even on people!

Did you know that in one year, the average Canadian watches roughly 25, 000 commercials on TV alone? Imagine what the number of ads we view would be if ads from all around us were counted!

View this video to get a preview of why to give advertising a second critical thought.

Media and advertisements usually take the form of visual text, audio, or multimedia (images and text, or video and text combined). Just as we are critical of other forms of text, we need to be critical of media and advertisements.

By filtering what we view to uncover truth, we can navigate various perceptions, misconceptions, misinformation, and other sneaky information out there. Thinking critically about how media represents various cultures and groups can be an eye opener. Our observations can help us make well-informed choices about what we view, consume, and believe.