Mass Media and Marketing

Topic: Mass Media and Marketing Mass Media advertising is everywhere and it targets YOU! What are your thoughts about this topic?

Instructions:

1. Read the following resource and the extra resource reading ".

• The excerpt from NoLogo by Naomi Klein
• "Pepsi Prank Fizzles At School's Coke Day"

2. Read the topics identified below and choose one for your response. Address all questions for your chosen topic to explore it further.

3. Topics for Mass Media and Marketing

   1. Private advertising companies are marketing in schools to students of various ages. What do you think of this?

   2. In the articles, a student was reprimanded for acting against a private corporation's advertising interests in a public school. Should the student have been reprimanded for expressing his opinion? What do you think?

   3. Cameron acted against the interests of the school (funds for education). Should he have been in trouble for jeopardizing a funding source regardless of who that source was? What do you think? How would you react if you were in Cameron's situation?

   4. What is the significance of this particular product being marketed towards youth? Is it good for the well-being of children or students? Consider other products that might be similar to this particular brand of soft drink or other examples of potentially problematic products marketed to youth. What are your thoughts on this matter?

After choosing your topic, go to the assignment instructions for the remaining steps of this assignment.