Lesson 20 — Activity 3: Stereotyping and Advertising
Completion requirements
Lesson 20 — Activity 3: Stereotyping and Advertising
Another element of the media is the advertising industry. Ads provide much of the money to create TV shows, movies, magazines, websites, etc.
Have you thought about if ads accurately portray different groups?
A Letter to the Media
You paint our faces and put on our clothes,
You make our personalities and invent our roles,
You silence our voices and create our fears,
You don’t see us calling,
You don’t see our tears.
You control our self-esteem and kill us inside,
You’ve destroyed us enough now we want to guide.
See our ways, our souls, what’s real,
From now on we’ll decide how we feel.
We’ll show you how we really are,
Your image of us has gone much too far.
Anna Neuheimer was sixteen when she wrote this poem. Her
poem first appeared in In Orbit, an anthology of poetry by the students
of the Carleton Roman Catholic School Board in Ottawa, Ontario, in 1955.
Copyright: General Store Publishing House. Reproduced with permission.
You may know that advertisers create ads directed at girls that are
different from ads directed at guys.
Often an ad will tell you whether a product is “masculine” or “feminine” even though the product could be used by either gender.
Think again about stereotypes. What are some common stereotypes associated with guys and girls? Guys are often thought of as “tough” or “aggressive” and girls are “sweet” or “passive.”
Often an ad will tell you whether a product is “masculine” or “feminine” even though the product could be used by either gender.
Think again about stereotypes. What are some common stereotypes associated with guys and girls? Guys are often thought of as “tough” or “aggressive” and girls are “sweet” or “passive.”
