Colour Meanings

Research shows that colour speaks to us consciously and subconsciously. Consider the colour summaries below. Think about how you can use colour in visual composition to generate a specific response to your message.

 


Allow your design solution to guide your colour choices. Some colours are more appropriate than others for certain problems and brands or groups. Try not to lock yourself into using your favourite colour in all your designs. Experimentation, experience, and keen observation will help you develop your use and control of colour.