Lesson 2: Customer Types


Understanding Your Own Personality Type


What I Need to Know


Understanding the type of individual you are dealing with will make you a successful salesperson. Knowing your own personality assists you in dealing with others .

Just as customers are Drivers, Amiables, Expressives, or Analyticals so are salespeople.  The following diagram will help you recognize your personality traits and understand the traits of others.

When you click each of the four types of personalities, you will see a list of characteristics in ascending order from positive to negative.  Driver types get along well with Analytical types, as do Expressive types with Amiable types.
"Since selling is an interpersonal transaction, self-knowledge as well as the ability to observe behavior are the keys to success."
-Type Talk, Otto Kroger with Janet Thuesen and Hile Rutledge

 
 
  • Self-driven
  • Determined
  • Very direct
  • Practical
  • Organized
  • Insensitive
  • Stubborn
  • Critical
  • Aloof
  • Caring
  • Enthusiastic
  • Kind
  • Team player
  • Sensitive
  • Impractical
  • Indecisive
  • Hesitant
  • Personable
  • Outgoing
  • Dynamic
  • Risk-taker
  • Determined
  • Pushy
  • Impatient
  • Dominant
  • Manipulative
  • Precise
  • Thorough
  • Calm
  • Steady
  • Consistent
  • Perfectionist
  • Detail-oriented
  • Cautious
  • Passive