Section 2 Summary
Completion requirements
Section 2 Summary
Lesson 1 discussed the reasons people buy – to feel good or to solve problems. Learning the motivation for the customers' purchases can help the salesperson address customers’ needs more directly.
Understanding customer types helps salespeople deal more effectively with customers. Lesson 2 described the four types of customers, how to recognize them, and the most effective way to interact with them.
Lesson 3 outlined the process for helping to ensure customer satisfaction – evaluating alternatives, meeting customer wants, and re-evaluating the purchase.
Understanding customer types helps salespeople deal more effectively with customers. Lesson 2 described the four types of customers, how to recognize them, and the most effective way to interact with them.
Lesson 3 outlined the process for helping to ensure customer satisfaction – evaluating alternatives, meeting customer wants, and re-evaluating the purchase.
