To Feel Good

Customers are more likely to purchase if the experience was customer-centric.  In other words, the customer feels good about the salesperson, the business, and the product and/or service.

How does a salesperson achieve this?


 
 
 

Creating a positive consumer experience at the point of sale and post-sale is very important.  Not only is the salesperson likely to close a sale, but positive referrals and repeat customers are more likely.

For example, the auto-mechanic who states, "Your car is ready.  That will be $257.00," is less likely to generate repeat business than the technician who says, "You really take good care of your vehicle.  You won't be spending any more repair money for a while."

The salesperson who can somehow personalize the product or service to make a connection with the customers will be significantly successful.

Click on the video below for thoughts on why a happy customer is so important.





Customer Satisfaction


If the salesperson can convince customers that having the product or service will make them feel good, they will feel compelled to buy.