Lesson 4: Sales Support and Non-Selling Duties


Housekeeping



Both the salesperson and the company have roles in running the business.  Every situation has a unique job description.  Expect on-the-job training and duties to entail much more than you imagined.

Make yourself into a valuable person.  Experience in various aspects of sales gives you a better understanding of the whole process.  A salesperson is responsible for various housekeeping duties.  Inattention to these duties could lead to the loss of a sale and the trust of the customer.  Housekeeping duties deal with the set-up and fit-up of the operation.
 



Click on a term.  Think about how this could affect sales before you click on it.

 
 
Business Cards
Having business cards readily available with contact information such as your cell number, email, and website enable customers to reach you easily – and could mean a sale. 
Business Cards

Be sure you have a good supply on you at all times.
Follow-up with Customer
The customer may have been considering reordering or discontinuing business with you.  Keeping track of consumer sentiment could assist you in restocking items or adjusting your product and/or service to fit their needs better.
Follow-up with Customers

You need to keep in touch with your customers whether by telephone or computer technology.
Record-keeping
Good records help you to make smart sales decisions and provide backup if you need to produce evidence of the sale, etc.
Record-keeping

Complete all paperwork necessary such as purchases, returns, complaints, discounts, and sales expenditures.
Knowledgeable
You gain the trust of your customers if you are well-informed.

Know how to use all information to improve your sales continually.  You can share the inside track with your customers.  Often, they will buy on the premise that you gave them a little gem of knowledge.
Knowledgeable

Be knowledgeable and up-to-date about your products and/or services.  Consider your awareness of such things as
  • who the suppliers are
  • when shipments are arriving
  • where deliveries are going
  • which items are popular with customers (and have enough ordered to handle demand)
  • special events and/or sales promotions – the company calendar
Stock-keeping
You do not want to disappoint a customer or lose a sale because of lack of inventory or poor quality.
Stock-keeping


Be aware of the amount of inventory available.  Reorder if necessary or direct employees who stock the shelves.  Check merchandise for defects and quality standards.
Cleanliness
If customers are meeting with you, then keep your environment clean.

Often, customers equate cleanliness with quality and/or the ability to produce a particular product and/or service.  If your environment is a mess, then perhaps your business is a mess, too.
Cleanliness

Keep your environment clean.