Lesson 4: Sales Support and Non-Selling Duties

Displays


Effective displays sell products and/or services.  Think about a product or service to which you were attracted because of how well it was displayed.  This may have been in a store, on television, on the Internet, etc.
 

Think about the following question, and then click on it to reveal the answer.

 
To solve a problem or because he or she perceives that product will meet a need.

When a product is displayed effectively, it catches the customer's eye quickly.  Tim Pelcone states, "Product features need to be prominently advertised and identify specifically how it will meet consumer's needs. If no need currently exists, it is the display's job to invent it."

Displays should be built with sensory appeal – the more senses the display appeals to the better.  Use creativity and imagination to entice people to stop and look, feel, touch, hear, smell, and interact.  The extent of options depends on the product or service.

Look at other displays for ideas, and ask people for their opinions.  Find something catchy, trendy, or unique.

Click on the following innovative Eyewear Display video to see a new way to purchase glasses.




Eye-catching displays attract the attention of potential customers.

Check out this eye-catching 3-D Coca-Cola display.

 


Summary

  • Salespeople have various support and non-selling duties to perform to help the success of the business.
  • Follow store policies and be empathetic to customers.
  • Be efficient at stock-keeping and housekeeping.
  • Preventing loss and/or waste adds profits to a business, which in turn makes a more viable company for whom you are selling.
  • Build displays that are eye-catching to make potential customers stop and take notice.