1.3.2 Critical Viewing

Should globalization shape identity?


Critical viewing is similar to critical reading. Similar to writers, artists and photographers have messages they want to present. Someone has said, "A picture is worth a thousand words."

Coca Cola advertisement in China
Coca Cola advertisement in China
Source: Shwangtianyuan, Wikimedia Commons
Images can deliver messages that words cannot.

Consider the following questions relating to the image to the left:

  • What dominates this image?
  • Who is in this image?
  • What feelings does the person show?
  • When and where did this occur?
  • How does the artist feel about the subject?

These questions help us understand the artist's message.
What else is the artist trying to tell us?

Reflect


Look more deeply. What evidence can you find that will show you what an artist is trying to say? Keep these factors in mind when looking at and constructing any images.

This checklist might be useful.