Planning a Persuasive Essay


Lesson 4

Assignment 2-4


Target


Assignment



Purpose

So far in this unit you have been looking at paragraphs. Paragraphs are the building blocks of essays. Intentionally combine a series of well-crafted paragraphs together, and you have a focused essay. As you learned in the previous lessons, there are three types of paragraphs: narrative, descriptive and expository. Which type of paragraph(s) you use in an essay will depend on your purpose.

Every essay has a purpose. The purpose is connected to the type of paragraphs you might expect to use. The purpose of an essay might be:

Narrative Essay
to entertain or tell a story


Descriptive Essay
to describe a person. place, event, object, relationship...


Expository Essay
to explain something or to  inform people about something


Persuasive Essay
to present reasons and evidence to convince people to act or think in a certain way





Check Your Understanding: Are you clear on the different kinds of essay writing?

Download the 2-4-SA Self-Assessment: Essay Types file by clicking
here.       

                                                                      Check your answers to the 2-4-SA Self-Assessment: Essay Types here.             


Power of Persuasion - Do YOU have it?





@Pixabay

Convincing an Audience


If an essay will convince an audience to consider a point of view, believe a certain way, or adopt a set of behaviours, it first must convince the audience to care about the issue. This is not always easy. How would you convince a musical band member that your school needs to buy more sports equipment for example?

To convince the audience (in this case, the musician) assume he or she knows nothing about your topic. Use clear language and avoid jargon (complicated technical terms). Consider how the audience will benefit from your position and speak to what motivates the person. Find common ground. Having an opinion about a topic does not constitute expertise. So, before speaking or writing, listen carefully to other points of view and research or know the subject. Then, to help the audience understand the issue, define it clearly.

The most powerful element of persuasion is a logical argument based on facts that demonstrate an informed understanding of an issue. Therefore, a persuasive writer or speaker takes a clear position. A well-prepared essay often foresees counterattacks and arguments and may address the most significant of these in an opinion piece. Conclude with a workable solution.


Can You Convince Me?

When we try to convince someone else of anything, there are two ways we can do it:
  • argument
  • persuasion

Which one should you use? That depends on the topic and your approach to your presentation. Of course, you could use elements of both to persuade your audience.

Argument
  • claims are based on factual evidence
  • makes counter-claims: opposing views are taken into account
  • neutralizes or reduces serious opposing ideas
  • convinces audience through reasonable claims and proof
Persuasion
  • claims are based on opinions
  • may not take opposing ideas into account
  • persuade audience by
    • appealing to emotions
    • appealing to common sense and logic
    • appealing to sense of right and wrong (ethics)


Argument and Persuasion
Both of these strategies:
  • make claims
  • rely on careful word choice and organization of information
  • may or may not include opposing details
  • appeal to the audience





Persuasive Essay

From convincing friends and family where to eat to convincing a teacher when an extension is needed, persuasion is personal, passionate, and compelling.

A persuasive essay defines a position, presents facts and opinions in a systematic way, and convinces readers to consider an issue through a compelling final statement.

Recognizing elements of persuasion and emotional language can help you to be persuasive in your own writing and to avoid being manipulated by others.

Read some of the persuasive paragraphs on this Canadian Geographic page Do they convince you to adopt the Canada goose as our national bird?