Unit 2

How Do Advertisements Influence People?

Lesson 1

 Activity: Reader's Notebook

Ad Smart; pp. 64-65 

Advertising allows people to make public announcements.  Notices or advertisements are found on billboards, clothing, food wrappers, sports equipment, cars, cell phones... you name it!  Ads are found in the media.

  • One to one media such as letters (flyers and coupons), emails (spam), and telephone (telemarketing, telephone town halls)
  • Information media such as newspapers and magazines
  • Entertainment media such as video games, comics, movies, and the Internet

Toronto Yonge Dundas Square
Websites

Websites

Media Smarts, An Interactive Game on Food Marketing on the Web, leads you to find ads in some unusual places. Complete this activity only. You will be exploring other activities in future lessons.
Click each coloured row for information about the activity.

Remove Ads from Course Videos

Your next task is to watch a video.


Sometimes, an advertisement will pop onto the screen after you click the video play button. To remove the ad, click the X (usually in the top right corner of the ad).
 
Advertisements have a basic purpose: to persuade viewers or listeners to buy an item so that a company can make money.             

What do you see being advertised in this commercial?  Were you surprised by what this ad was 'selling'?  If it was not selling an item, what was the ad persuading viewers to do?


Go to pages 64 to 65 of Literacy in Action 5A. Before you begin reading, focus your attention by answering the five questions in the Before Reading section of the Reader's Notebook: Ad Smart.




Document: Reader's Notebook: Ad Smart
Click here to download

Download PDF


  1. Download the document Reader's Notebook: Ad Smart.
  2. IMPORTANT NOTE: When the download screen opens: 
      • Click the "Open with" button.
      • Select "Adobe Reader".
      • Click "OK".
      • You will then be able to view the document Reader's Notebook: Ad Smart.

  3. Print the document.  This activity is not for marks.

As you read, do the following:


  1. Examine the graphics on pages 64 and 65 of Literacy in Action 5A.
      • Answer Question 1 in the During Reading section of the Reader's Notebook: Ad Smart.

  2. Read the text on page 65. Answer Questions 2 and 3.

Answer the final question on the worksheet.

Save

How to save a file:

  1. Scan the documents to your computer.
  2. Select your Documents folder as the location to Save In.
  3. Name the documents. You will always name your documents in a similar way.
      • Use the first letter of your first name, followed by your last name, then an underscore (_), then the name of the file.
      • In this case, the file names are Reader's Notebook: Ad Smart. For example, if my name is John Smith, I would name my files jsmith_adsmart.

  4. Click Save. Your activity is in your Documents folder.
Compare your responses with those in the Key by clicking here. This activity is not for marks.