Unit 2

How Do Advertisements Influence People?

Lesson 5

Reader's Notebook

Pages 92 and 95 of Literacy in Action 5A.


In the past, advertising was made up of 30-second television ads. Now with cell phones and the Internet, advertising has changed. For example, advertising is blended with games and activities on the Internet.  It may be difficult to tell the difference between a dream and reality.

It may seem like there are lots of advertisers and choices, but media is somewhat controlled in Canada. Bell, Telus, and Rogers control over 80 percent of the cell phone and digital Internet market; 70 percent of the daily and community Canadian newspapers are owned by seven companies; and 10 companies control over 80 percent of radio and television stations (CMCRP N.d.; Newspapers Canada, 2013).  These companies have a lot of influence over other parts of Canadian entertainment. For example, Rogers owns the Toronto Blue Jays baseball team.

On the other hand there are other countries that have even more media control. These countrie(s) may block Youtube, Twitter, Facebook. This is because these countrie(s) know that media has power to teach us how to behave, and how we should think or react to events.


Click each coloured row for information about the activity.


Good readers set a purpose for their reading.


They get the information they need quickly.   Often, they will scan a selection (speed read) to locate a specific fact or piece of information in a text. For example, if you are looking through a text for an answer to a question, you are scanning it.  People often skim (glance over) the text to locate key ideas. They read the first few paragraphs, or the first sentence of each paragraph. Or, they skim to examine the key features such as headings, text boxes, and photos.

  1. Skim p. 92 of Literacy in Action 5A looking at the title, pre-reading question, and introductory paragraph for key words such as strategy.
  2. Skim pages 93-95 to note where various strategies are located.
  3. Scan pages 92-95 of Literacy in Action 5A to note the italicized words and why they are important.
  4. Answer the question in the Before Reading section of the Reader's Notebook: Online Marketing Strategies




Document: Reader's Notebook: Online Marketing Strategies
Click here to download 

Click here for a printer-friendly version of the file.

Download PDF


  1. Download the document Reader's Notebook: Online Marketing Strategies.
  2. IMPORTANT NOTE: When the download screen opens: 
      • Click the "Open with" button.
      • Select "Adobe Reader".
      • Click "OK".
      • You will then be able to view the document Reader's Notebook: Online Marketing Strategies.

  3. Print the document.  This assignment is not for marks.

Read the selection Online Marketing Strategies on pages 92 to 95 of Literacy in Action 5A.


Answer questions 2 and 3.

With all the information available on the Internet, consumers have many choices.


Now that you are a more educated consumer,  will you think about what you see and read? Or, is it important to have more protection and controls on advertising? 

Answer the After Reading question in the Reader's Notebook: Online Marketing Strategies


Save

How to save a file:

  1. Scan the document to your computer.
  2. Have the file open and select Save As from the File menu.
  3. Name your Reader's Notebook: What's Next? file in this format: jsmith_rnwhatsnext and save the file to your Documents folder.
Compare your responses with those in the Key by clicking here. This activity is not for marks.