Think Like a Viewer
Completion requirements
Unit 1
How Am I Influenced by Images?
Activity
Think Like a Viewer
Page 69 in Literacy in Action entitled Think like a Viewer: suggests you view with a purpose, crack the code of images, and make meaning of the image. Use the viewing strategy Use what you know, Decide what's important, Evaluate. Finally, you should analyze what you see.
View with a Purpose
This means to think about why you are viewing before you start. Why are you looking at the image? Do you see something right away that attracts you to the image? Are you looking for a new cell phone and noticed it in the ad right away? What is the key detail in the image?
Crack the Code
The purpose of advertising images is to make you want to buy something. When you look at any advertising image, remember that the advertiser wants you to feel good when viewing the ad, and has used specific techniques to manipulate you into wanting the product.
Crack the Advertising Code
Use the following PDF and videos to learn about some of the techniques advertisers use to make you want to buy a certain product.
Download PDF
- Download the document Persuasion Techniques in Advertising.
- IMPORTANT NOTE: When the download screen opens:
- Click the "Open with" button.
- Select "Adobe Reader".
- Click "OK".
- You will then be able to view the document Persuasion Techniques in Advertising.
-
Can't view the file? View
Skill Builder: Saving Dynamic PDFs.
Watch
BrainPOP Log-In
Click on this link for BrainPOP Graphic Design Video.
( Log-in: User: 0099, Password: students)
Watch
Remove Ads from Course Videos
Your next task is to watch a video.
Sometimes, an advertisement will pop onto the screen after you click the video play button. To remove the ad, click the X (usually in the top right corner of the ad).
Persuasive Techniques
Go to the next page to learn to Make Meaning.