Find one advertisement (from a magazine, online, or take a picture of one you have seen).  Complete the Advertisements are Everywhere Chart.

View the three posters “Who’s the Audience” on pages 70 to 75 of Literacy in Action 6A. As you view the posters, think about these questions:

• What is the purpose of the advertisement?
• Who is the target audience? (Hint: Who is in the picture?)
• What information do you think the advertiser wants you to consider most important? What is the key detail in the image?
• What feelings do you think the advertiser wants you to associate with this product? What colour(s) has the advertiser used and how do these make the viewer feel?
• What techniques has the artist used? For example where are the lines in the image? What is in the foreground or the background?
• How does the text help communicate the message?
• Why might the advertiser have chosen to include these particular people, things, and places?
• Could other people interpret the ad differently?
• What beliefs or values does the ad reflect?
• Is any information missing? What possible questions about this product are not answered?

Download the worksheet for this activity.

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Summative Assessment

1. This worksheet is an opportunity to practise important concepts in the lesson. The worksheet is for marks.