ELA2104-ABED: 4.2.3 Advertisement

Assignment Instructions

Read through the tabs below before beginning this assignment.

Using your understanding of media and advertising, think of an original product or service and plan an advertisement to promote it.

1. Brainstorm and decide on an original product or service to promote. Consider the following ideas:

invent something new that performs better than a current product
invent a product that appeals to a small or little known demographic
invent a product useful to the majority of society
invent a meaningful product
invent a product that guarantees profit
invent a product that might appeal to people you know
invent a product to make a job easier, safer, more efficient, or more comfortable
invent a service to solve a problem or conflict

2. Complete the Demographic Profile Chart, providing details of your targeted “market” audience (see worksheet tab)

3. Complete the Ad Planning Chart, identifying creative decisions for your advertisement (see worksheet tab).

4. Develop a Storyboard to illustrate your pre-production advertisement. The storyboard should detail the sequence of camera shots and required resources needed for the production of the ad. Traditionally, storyboards are drawn in frames, similar to comic strips. Each frame contains a rough sketch of the “shot” as well as details about dialogue or sound, actions of characters, and the type of camera shot. Here are some options for presenting your storyboard:

Use the comic creator Pixton © to compose a storyboard. Submit the URL you publish for marking. Mark your account “Private”.
Use “Glogster” to compose a storyboard of found images and captions. Assemble frames and notes in a clear layout. Submit your URL for marking. Mark your account “Private”.
Draw or use images from magazines or newspapers to illustrate visual details in your storyboard on the page provided. Write notes about the sequence of events in each frame as they should unfold. Attach pages if you need more space.
Compose a storyboard using PowerPoint or Google Slides. Use each slide to advance your storyboard with images, direction, and notes to explain your goals. Upload your work to the dropbox.

5. Save your polished work as 4_2_advertisement and submit it for assessment.

To complete the 4.2.3 Advertisement assignment, download one of the following worksheets below.

worksheet (Word)
worksheet (PDF)
worksheet (Google Doc)

Click the 4.2 Advertisement Assessment button to see how your work will be assessed.

Do not be shy about your ideas! Read this true story about creativity.

An electrical company in the northern hemisphere of a cold, beaver-infested country once had a particularly difficult problem. Snow would build up on the power lines and cause power outages and countless electrical shorts. Maintenance was endless and expensive. The company tried many solutions that had failed or cost too much, yet they persevered. Finally, someone half-jokingly suggested they train bears to climb power-poles and shake the lines free of snow. This “crazy” idea triggered a solution: they would have helicopters fly over and “shake” snow off the lines with air from the rotors. This solution proved the most successful and cost-effective.

Sometimes, even the craziest ideas have an ounce of possibility if explored far enough. If you have difficulty finding an idea, contact your teacher.

View an example of this assignment by selecting the link: Simon's 4.2 Advertisement.

Produce a short video for your advertisement. Remember that most advertisements are from 35 seconds to no more than three minutes. Submit your video in place of your storyboard assignment although you may want a storyboard to assist with your video.