Unit 1

How Am I Influenced by Images?

Activity

Reflect on Your Viewing/Think Like a Viewer

My Advertisement


You have learned how designers create ads for a target audience.

Now, it's time for you to try making your own advertisement to appeal to an audience you choose.

Click each coloured row for information about the activity.


                 

Document: Never Worry Again Poster
Click here to download

Never Worry Again Poster


View the Never Worry Again Poster, and the three posters for the same cell phone you have already viewed on pages 70 to 75 of Literacy in Action.


Ask yourself these questions as you review the posters:


  • How did the slogan catch the viewer’s attention?
  • How did the descriptive words in the bullet points appeal to the audience?
  • How did the artist select appropriate images to target the audience?
  • How did the artist communicate the main idea of the image?
  • What did you notice about the colours and compositions used in the advertisements?
Websites

Websites

Watch the Ad Planning Tutorial to learn about using a Planner to create your ad.

Follow these directions to make your advertisement:


Choose an event you want to advertise or a product you want to sell, and then open the document Planning and Constructing an Advertisement.

  • Complete the plan with your ideas for your ad.
  • Decide how you will create your ad—hand drawn or with an online draw program.
  • Gather or create any images you are going to use.
  • Make your ad.
  • Remember to focus on your target audience.




Document: 1-3 Planning and Constructing an Advertisement
Click here to download
Printer-Friendly Version

Download PDF


  1. Download the document 1-3 Planning and Constructing an Advertisement.
  2. IMPORTANT NOTE: When the download screen opens:
      • Click the "Open with" button.
      • Select "Adobe Reader".
      • Click "OK".
      • You will then be able to view the document Planning an Advertisement.
      • Can't view the file? View Skill Builder: Saving Dynamic PDFs.

Save

How to save a file:

  1. Have the file open and select Save As from the File menu.
  2. Name your 1-3-plan-ad file in this format: jsmith_planad and save the file to your Documents folder.
Submit the completed assignment on the next page