3.4.1 Basic Elements of a Presentation
Completion requirements
Lesson 4: Planning the Presentation
Selling requires strong presentation skills. This lesson concentrates on presentation strategies to encourage customers to purchase products and/or services.
Whether the presentation is oral or written, planning and delivery are essential to ensure comprehension. With understanding, the decision-maker can commit your information to memory; then, on impulse or upon reflection, the individual may choose to buy.
Whether the presentation is oral or written, planning and delivery are essential to ensure comprehension. With understanding, the decision-maker can commit your information to memory; then, on impulse or upon reflection, the individual may choose to buy.
What I Need to Know
Discover presentation techniques by clicking on the words below each image.
Each customer personality type seeks a certain set of kinds of benefits. A successful salesperson must translate product or service features into benefits meaningful to the customer. See if you can match the personality type
in first column with the meaningful benefits they are seeking in the second column.