Unit 2

How Do Advertisements Influence People?


 Activity: Reader's Notebook

Think Like a Viewer


Read page 69 of Literacy in Action 5A.



Click each coloured row for information about the activity.



Focus your attention before you view the poster, The Big Sell: Take a Walk Through Your Body, (found in the During Reading drop-down button below). 

Nancy, a former ADLC student, wants to share three questions that can help you better understand advertisements when you view them. 

  1. What do you see? 
  2. How does the advertisement make you feel? 
  3. What does the advertisement want you to do? 
Answer Question 1 in the Before Reading section of the Reader's Notebook: Viewing Advertising.



Document: Reader's Notebook: Viewing Advertising 
Click here to download


Click here for a Word version of the activity.


Download PDF


  1. Download the document Reader's Notebook: Viewing Advertising.
  2. IMPORTANT NOTE: When the download screen opens: 

  3. Print the document.  This activity is not for marks.

Spend between two to five minutes examining the poster The Big Sell: Take a Walk Through Your Body.


Then, read Nancy's notes below for information on how she answers the three questions:
  1. What do you see? 
  2. How does the advertisement make you feel? 
  3. What does the advertisement want you to do.  

After reading Nancy's notes, answer the During Reading section of questions on the Reader's Notebook: Viewing Advertising
                 
"Green Arrow" hostess ad, via flickr. 
Click the image to view an enlarged popup.
Download a PDF of the poster

Answer the After Reading section of questions on the Reader's Notebook: Viewing Advertising.

Save

How to save a file:


  1. Scan the document to your computer.
  2. Have the file open and select Save As from the File menu.
  3. Name your Reader's Notebook: Viewing Advertising file in this format: jsmith_viewingadvertising and save the file to your Documents folder.

Compare your responses with those in the Key by clicking here. This activity is not for marks.